"Vitamin A is given to children to increase their immunity. We try to reduce the fever. If there is a cough, we give antibiotics," said Dr Boniface Maronko, sent by WHO to Madagascar to supervise efforts to contain the outbreak.
If the disease is not treated early enough, complications appear including diarrhea, bronchitis, pneumonia and convulsions.
Madagascar's health ministry has sent free medications to regions most affected by the epidemic.
Maronko reminded heads of health centers in the Ambalavao region not to make parents pay, saying he had seen some doctors asking for money.
He told the AP he feared the medicines wouldn't be enough.
The country's capital, Antananarivo, a city of some 1.3 million, has not been spared by the epidemic.
Lalatiana Ravonjisoa, a vegetable vendor in a poor district, grieves for her 5-month-old baby.
"I had 5 children. They all had measles. For the last, I did not go to see the doctor because I did not have money," she said.
"I gave my baby the leftover medications from his big brother to bring down the fever."
For a few days she did not worry: "I felt like he was healed."
But one morning she noticed he had trouble breathing.
Later she found his feet were cold.
"Look at my baby," she told her mother.
"She hugged him for a long time and she did not say anything. Then she asked me to be strong. He was gone."
Ravonjisoa said she blames herself, "but I did not imagine for one moment that he was going to die."
At the hospital, a doctor confirmed that her baby died of measles-related respiratory complications.
Late last month WHO started a third mass measles vaccination campaign in Madagascar with the overall goal of reaching 7.2 million children aged 6 months to 9 years.
"But immunisation is not the only strategy for the response to this epidemic. We still need resources for care, monitoring and social mobilisation," said Sodjinou, the WHO epidemiologist.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)