On Friday, Disney put on a parade of trailers, talent and news during a Disney Plus showcase at its biennial fan convention, the D23 Expo in Anaheim, California. Disney announced six new original series for the streaming service: an Obi-Wan Kenobi series with Ewan McGregor reprising his role; three new live-action Marvel shows based on characters Ms. Marvel, Moon Knight and She-Hulk; an unscripted short-form series Muppets Now; and Lizzie McGuire rival with Hilary Duff playing the role she originated as a teen. Trailers dropped for the live-action, big-budget Star Wars spinoff The Mandalorian and a slew of other shows and movies that will be on the service when it launches.
And the company started publicizing more features of the service itself. Disney Plus is going to eschew pricing tiers, giving all subscribers access to four simultaneous streams and 4K and HDR high-quality video. It will also allow you to create seven profiles so personalization can suit different members of the household. And even though Disney Plus is its answer to Netflix, it won't be release episodes of its original series all at once like its giant rival does -- new episodes will come out weekly.
(D23 attendees and club members are also getting the first shot at signing up early for Disney Plus and unlocking a discount that prices the service at $3.92 a month -- if they agree to a three-year commitment. More details on that below.)
Like The Mandalorian, much of the service's original programming leans into the company's big-budget franchises. Its Marvel original shows, for example, are going to be closely knitted into the storylines that play out on the big screen in theaters.
Still, Disney's biggest surprise about the new streaming streaming service was its price: Disney Plus alone will cost $7 a month in the US, half the price of HBO Now and a big discount compared with Netflix.
So is the Disney Plus streaming service worth paying for? The details that we know so far are below, but basically: If you love Star Wars or Marvel movies or you have kids, you may find yourself considering yet another subscription before the year is out.
What's the Disney streaming service?
The Disney Plus streaming service will be a competitor to video streaming services such as Netflix, HBO Now and -- later this year -- Apple TV Plus. It's a paid subscription without any advertising, and it gives customers access a vast library of Disney's and Fox's legacy content as well as new, exclusive TV shows, movies and documentaries.
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Everything we know about Disney Plus
Disney wants its other streaming services -- Hulu and sports-focused ESPN Plus -- to run on the same tech platform so you can subscribe to them with the same password and credit card info. Disney plans for all three to be individual subscriptions, but when Disney Plus launches in the US, it will offer that market a triple-service bundle for $13 a month.
FX Plus, however, apparently doesn't fit into Disney's streaming equation -- the service will shut down Aug. 21. FX Plus is $6-a-month add-on subscription for Comcast and Cox cable subscribers that removes ads from current and past seasons of FX programming like Atlanta, American Horror Story and It's Always Sunny in Philadelphia. It became part of Disney when the company bought Fox for $71.3 billion earlier this year. But with Hulu as Disney's designated spot for for adult-oriented programming, FX Plus is a casualty of the merger.
But FX may cross-pollinate with Hulu. Disney CEO Bob Iger said in August that the company is interested in premiering FX programs on Hulu initially but later moving them over the the traditional FX network.
Disney Plus will include all of Disney's family-friendly and much of its mass-audience fare. It'll have content from Disney proper, Marvel, Lucasfilm (so, Star Wars), Pixar and National Geographic. And, outside those traditional categories, it'll also offer all 30 seasons of The Simpsons, a new feather in its cap from the Fox takeover.
Hulu will be where Disney streams more adult-oriented fare. For example, Hulu will stream a new Marvel collection of grown-up animated series, and it's likely where Deadpool-like and FX content will live now that Disney owns Fox. Hulu will continue to stream content from three of the broadcast networks and its own original series, like The Handmaid's Tale and Castle Rock. (ESPN Plus will, clearly, focus on sports.)
And Disney is now able to have full control over Hulu's direction. Hulu was jointly owned by four parent companies as recently as of March. But in May, Disney announced it will buy the rest of Hulu it didn't already own. That gives Disney more flexibility to offer discounts to consumers who bundle Disney Plus with Hulu.
When's the release date?
Disney Plus will launch on Nov. 12 in the US, Canada and the Netherlands. It will launch a week later, on Nov. 19, in Australia and New Zealand.
The timing is strategically smart. For one, Disney Plus can piggyback on the marketing for all of Disney's big-budget films being released for the holiday season -- Frozen 2 hits theaters Nov. 22 and Star Wars: The Rise of Skywalker will be released Dec. 20.
And Netflix has also shown that the last couple of months of the year is when it tends to get some of its biggest viewership. Bird Box, which Netflix says was viewed by more than 80 million accounts in its first month of release, came out Dec. 21. Bright, its fantasy crime flick starring Will Smith, was the company's most-viewed film before Bird Box. It was released Dec. 13.
Globally, Disney plans a progressive rollout worldwide over two years. The company provided a generalized timeline for when it will expand the service to the world's major regions.
Disney Plus is slated to roll out in:
Western Europe over the course of six months between October this year and March of next year
Eastern Europe over the course of a year starting as early as October 2020
Latin America over the course of three months starting as early as October 2020
Asia Pacific over the course of two years starting as early as October this year
The very first people given the chance to preregister for Disney Plus will be attendees of D23, Disney's biennial fan convention in Anaheim, California, Aug. 23-25.
How much will it cost?
In the US, Disney said the service will cost $7 a month, or $70 a year. Its price undercuts Netflix's $13 monthly fee for its most popular plan in the US, which lets you stream to two different devices simultaneously in high definition. But Disney Plus will allow all subscribers stream to four devices and access 4K content at no extra cost -- features that Netflix includes on its $16 premium tier.
Disney Chief Financial Officer Christine M. McCarthy hinted Disney Plus pricing may rise as the service advances, calling the $7-a-month fee an "initial" price. The company also said it will bundle Disney Plus with Hulu (with ads) and ESPN Plus, offering a $5 discount if you subscribe to all three of its streaming options. At $13, that costs the same as Netflix's most popular plan in the US.
Way back in 2017, Iger noted that the price would reflect the "fact that it will have substantially less volume" than prime competitor Netflix. As the months and years pass, Disney will accumulate a bigger catalog of exclusives and originals on Disney Plus. As that happens, it's a good bet the company will start tapping its price incrementally higher.
Disney is offering a big discount to super fans. D23 fan-club members and people attending the D23 conference will be able to sign up for a "Founders Circle" offer that cuts $23 off the annual price if you commit to a three-year subscription. That works out to be $140.97 total, or the equivalent of $3.92 a month. The offer is available to D23 expo attendees physically at the event that runs Aug. 23 through Aug. 25, and it will be extended online until Sept. 2 for D23 fan-club members.
In Canada, Disney Plus will be priced at 9 Canadian dollars a month, or C$90 per year. In the Netherlands, it will be 7 euros per month, or €70 per year. In Australia, it will be priced at 9 Australian dollars a month, or AUS$90 per year. And New Zealand subscribers will pay 10 New Zealand dollars per month, or NZ$100 per year.
How can I stream it?
Disney promised wide device support, saying Disney Plus will support streaming to phones, tablets, computers, connected TVs and streaming media boxes. At its big unveiling in April, Disney specifically called out support for Roku TVs and the Playstation 4. In August, the company said it also had global distribution agreements in place with Apple, Google, Microsoft, Roku, and Sony. That encompasses the makers of:
Roku's boxes, sticks and TVs
Apple TV, iPhone and iPad
phones and TVs running on Android operating systems, as well as Chromecast streamers
During the investor presentation in April, slides included photos of Amazon Fire TV, but the company hasn't specifically confirmed Amazon's devices nor whether Disney Plus will be an option on Amazon Channels,
Generally speaking, though, Disney's goal is to have wide device support for Disney Plus by the service's November launch.
Disney Plus will be able to stream 4K and HDR content, but it hasn't specified which titles or how many titles. Every Disney Plus account will be allowed to stream to four devices simultaneously and can create seven user profiles for different members of the household.
But it has confirmed that Disney Plus will have download options. It hasn't specified details but Disney said the service will give subscribers an "unprecedented amount of content for offline viewing."
Shows and movies: What will I be able to watch?
Disney Plus will include content from the Disney brand itself, Marvel, Pixar, Star Wars and National Geographic. It'll also integrate programming from Fox -- all 30 seasons of The Simpsons will be on Disney Plus starting on day one, and more titles like The Sound of Music, The Princess Bride and Malcolm in the Middle will join it in the first year. In August, Disney said that it will go further than that, "reimagining" past Fox franchises "for a new generation" -- Iger indicated a reboot of Home Alone is in the works, for one.
Disney Plus will be the only place you can stream all of Disney's theatrically released movies starting with Captain Marvel at launch and the rest of its 2019 slate later on. Frozen 2, for example, will be streamable on the service next summer after its theatrical release in November. Disney Plus will also house the entire film libraries of Pixar, Star Wars and its Signature Series and Disney Vault lines of classic hand-drawn animated movies. (Think Bambi, The Lion King, Snow White and so on.)
And of course, the company is developing a big slate of original, exclusive shows and movies for the service.
Major originals include The Mandalorian, a big-budget series starring Pedro Pascal about a bounty-hunting gunfighter that takes place five years after the events in The Return of the Jedi. Disney is investing heavily in The Mandalorian. Its budget reportedly approached $15 million per episode -- by comparison, Game of Thrones didn't hit that kind of spending until its final season. And even though The Mandalorian won't premiere until Nov. 12, executive producer Jon Favreau is already writing its second season.
A Star Wars prequel series based on Rogue One will star Diego Luna, who played Cassian Andor in the original movie.
And Disney has four live-action series featuring the stars of its blockbuster Avengers movies in their own shows: The Falcon and The Winter Soldier with Anthony Mackie and Sebastian Stan in fall 2020; a Loki series featuring Tom Hiddleston in spring 2021; WandaVision with Elizabeth Olsen in her role of Scarlet Witch and Paul Bettany reprising The Vision in spring 2021; and a Hawkeye series in fall 2021, starring Jeremy Renner and featuring Kate Bishop, who in the comics becomes a second Hawkeye.
At Comic Con in July, Marvel Studios President Kevin Feige detailed how the studio's Disney Plus shows are designed to be essential viewing for Marvel fans. The characters and narratives of the Marvel Cinematic Universe will be knitted together between theatrical movies and original series on Disney Plus.
Benedict Cumberbatch, for example, will be joined by Scarlet Witch actress Elizabeth Olsen in May 2021's theatrical sequel Doctor Strange: In The Multiverse of Madness -- but to understand how Olsen's character arrived at the events on the big screen, you'll need to watch the Disney Plus original Wandavision slated to come out around the same time.
On the flip side, Avengers: Infinity War contains a clue to how Loki returns from his death in the Phase 3 finale to appear in the Disney Plus original Loki set for spring 2021 too.
Disney Plus also will have original documentaries, reality shows, competition series, behind-the-scenes features, nature and adventure titles, animated programming -- the list goes on. It may also be the place that Disney premieres live-action short films that it's creating in its Launchpad incubator program designed to elevate opportunities for filmmakers from underrepresented groups.
Even though all of Disney's movies will stream exclusively on Disney Plus, the company doesn't plan to debut any of its big-budget motion pictures on the service. That's what's known as a day-and-date approach, which releases most of its films on big screens and on its streaming service at the same time, and it was Netflix's strategy for years. Disney, however, plans for all its theatrical films like Star Wars and Marvel to run their course in theaters and home video before making them available with a digital subscription.
Disney will mostly disappear from Netflix by late 2019 (with a caveat).
Since 2016, Netflix has been the first place to watch Disney's movies with a subscription. That deal meant Netflix was the go-to place for the biggest US blockbusters of the last three years. The top two movies of 2017 and the top three movies of 2016 and 2018 were all from Disney, and Netflix has been the place to binge them all.
But Disney decided against renewing that Netflix deal as it plotted its own competitor. Starting with Disney's 2019 slate of movies, all those films are destined for Disney Plus. That means Captain Marvel, the first movie Disney released theatrically in 2019, will be the first movie on Disney Plus instead of Netflix. It also means that Mary Poppins Returns should be the final Disney movie that will have some type of release window on Netflix.
But licensing is complicated, and one report indicates Disney will return those movies to Netflix -- and remove them from Disney Plus -- temporarily starting in 2026. It affects movies released between January 2016 and December 2018, which includes Marvel titles like Captain America: Civil War, Thor: Ragnorak, Black Panther and Avengers: Infinity War; Star Wars hits like Rogue One: A Star Wars Story and The Last Jedi; and Pixar staples like Finding Dory, Coco and The Incredibles 2. It also touches family favorites like Moana and the live action Beauty and the Beast.
One consideration: Disney Plus won't lose these titles until six years after the service launches. At that point, Disney Plus will have built a large permanent library of original content, and it will continue to funnel all its newest releases to Disney Plus and nowhere else. Presumably, that will take some of the sting out of losing these films for a limited time.
Netflix's Marvel Defenders shows are complicated too. Netflix has put out five original series based on Defenders characters in partnership with Disney. In 2018, Netflix canceled three of them: Daredevil, Luke Cage and Iron Fist. Then in 2019, Netflix canceled the last two: The Punisher and Jessica Jones. Kevin Mayer, the Disney executive in charge of Disney Plus, has said Disney Plus could possibly revive the canceled shows. But the terms of their original deal could restrict Disney Plus from any revivals until 2020, according to a report.